The real secret behind the success of Franklin BBQ

Franklin BBQ is a place where dreams come true. It is a place that is known all over the world. Aaron Franklin is a James Beard Award winner, and has gained acclaim from magazines and websites all over the world. Aaron Franklin is the best at what he does. But that is not what this article is about. I thought I would tell the true story behind what makes Franklin BBQ the best in the world. This article is about the staff of Franklin BBQ.

One thing that you should know about the crew at Franklin’s is this. They are some of the BEST people you will ever meet. Period. Now I know that everyone has their faults. No one is perfect. For you to really understand why I wanted to write about this then let us start from the top. Aaron is a man you would never think is the best in the world at what he does. Looking at him you would never know that. Somewhat tall. Short beard. Little beer gut, and black rimmed glasses. He’s plain in some ways. But that is what makes him great.  He is a genius at what he does. He does it so effortlessly. What you don’t see from other media outlets or from bloggers is that Aaron cares so much about his employees. He leads by example. He never called himself the best or someone worth the respect he is given. He has always just been humble about it all. He has shown that to his staff. They are the same way. They care about what they do. They know they are the best. But they will not tell you.

Let’s start with Benji. If you have ever been to Franklin’s and stood in the line waiting for a gift from the meat Gods then you have seen Benji. Not a small man by any comparison, but he is one of the nicest humans you will ever meet. Aaron got it right with this one. Benji is one of those men you see and just want to hug and say thank you to. Not for the BBQ or for that extra piece of meat, but because he is who he is. The world is a better place because he is in it. He makes everyone happy by treating you like family.  You are there to share in the experience that he is trying to give you. It shows in the front of the house just how much of an impact he has on the employees. They get it. They all get it.

Braun. Okay this is probably a name you have never heard of when it comes to Franklin BBQ. Braun is a man that doesn’t look for the lime light. He doesn’t want to be the face. But I will tell you this. You love Braun. I love Braun. We all love Braun.  Braun is the back of the house. Braun is the reason why we have amazing meat everyday. Leading the BOH to strive for greatness everyday. He is arguably one of the best pit masters in the world. The way that he is able to look at meat, to touch it, to smell it. It’s life changing. It’s not like you have or ever will see it. Talent like Brauns isn’t always appreciated, but it should be. On behalf of us the lovers of meat and sauce. I say thank you.

Now we can talk about how amazing the food is there. But I think it’s important that we also focus on the reason why we love this place. There is something to be said about going to a place where you stand in line for five hours just to get a pound a meat. I mean think about it. If you go to a restaurant, sit down for five minutes and a server hasn’t reached out to you, you get pretty upset. But at Franklin’s you wait 5 hours and you are like, “This is the best day ever.” How could that be? Well it has a lot to do with the friendly faces that you look at when you reach the order counter. The secret to Franklin’s success is not the food. It’s the staff. It’s person cutting your meat. The guy asking you about your sides. The lovely face that takes your money. Aaron and Stacy sure do know how to hire the best possible people you can think of.  That’s what makes it so special.

Sorry if you thought I was going to give you the secret recipe to their success. But its simple. Find good people who make you look good. Add in juicy meat and amazing sauce, and you have the recipe to success. Franklin’s is still in the rebuilding stage. I was lucky enough to hear about what they have planned, but the secret is safe with me. All I can say is stand in line. Enjoy the gift from the meat from the meat Gods and don’t forget to tip.


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